In 2010 i started working in India, connecting with craftspeople and their amazing textile heritage. I defined a need to make the artisan's work available for international markets, in order to sustain their livelihood. Since then I have been passionately building a bridge between India's rural production and a high-end global market.
Typically i visit groups of artisans, explore their skills/equipment/capacity, make new designs and train production and people for international distribution of my designs.
My approach is successful as i am respectful towards their heritage and at the same time innovate and stretch boundaries where i see the potential for growth. I call what i do 'shapeshifting heritage'.
Today I am lucky to work with reliable partners both in production (in India) and marketing.
Photography by Marloes van Doorn
2010 - today