Product Development

TwoTowel for Vij5

 

 

Designer Anieke Branderhorst from Vij5 had the idea to create a towel that would dry hands as well as dishes: the TwoTowel. However due to technical limitations of the industrial looms the product development seemed stuck. 

 

Together with Jolijn the design, product development and colours were finalized to convince one manufacturer to use its industrial looms in an unconventional way and take the TwoTowel in production. 

Product launched in 2014

Colours updated in 2019

"A great idea and a complex production process... When most factories told us that this product was impossible to make, we only became more motivated and convinced of the fact that we had quite a special design in our hands. In collaboration with Jolijn Fiddelaers and a producer in Turkey, who was willing to experiment, the TwoTowel eventually became reality”

Vij5

CONTACT

Shapeshift.today is based in Amsterdam (Museum Quarter) in an intimate workspace where Jolijn occasionally hosts individual sessions and works as a textile designer. Group work, consultancy and other events are facilitated on various locations. For more info see the agenda or check the details in your booking confirmation (by mail)  

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Tel: +31 6 10331978

Mail: jolijn@shapeshift.today

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